Personal Branding – What the Gurus Won’t Tell You

Youer than you

Your personal brand provides you with a blueprint for how you present yourself to the world. Big companies have fiercely guarded their brands for years and for most of us that is easy to understand and we appreciate a brands’ importance. What most people don’t appreciate or really understand is the importance of a personal brand. If you do, consider yourself among the few and I congratulate you. 

But, here is my question to you. Is your personal brand authentic or is it what you believe people expect it to be.

You only need to Google personal branding and you are served a plethora of articles, branding specialists and tips on how to clean up what the online world knows about you. These resources will all explain how important it is to have a personal brand and how important it is for your career and business. Very few of these articles actually talk about being authentic when you build your personal brand.

Developing and looking after your personal brand requires some work. Creating an Authentic Personal Brand, or as I call it your APB, is a challenge that takes time, energy and soul searching. It can be quite confronting and more than a little daunting. Very often when you build your APB the result will look very different from the life and brand that you are presenting to the world. This is because an APB is a reflection of you, your personality and the things that you love and hold dear and let’s face it, as busy women we are often last on the list. Getting our children to empty the dishwasher and tidy their rooms becomes more important that what we need.

As children and young women we knew what was important to us. As we got older … we lose our sense of self.

As children and young women we knew what was important to us, what we loved and what we loved to do. As we got older, entered the workforce, starting climbing the corporate ladder, became girlfriends, wives, mothers and possibly developed the people pleaser habit, we lose our sense of self. You get real about the world. Deal with disappointment; adjust your dreams and goals to fit where you are and what you are expected to do. Chasing your dreams and passions gets forgotten somewhere between the end of high school and having to get dinner on the table each night. Our APB got lost in the white noise of life. I know mine did.

When I began to understand the importance of my APB, and spent time drilling down so that I could in one sentence explain my APB, I couldn’t believe the profound effect that it had. I have always understood the importance of a personal brand; I believed that I had a clear idea of mine. I knew how I wanted the world to see me.

You make decisions more quickly and easily because you are being true to yourself and what is important to you.

However when I defined my APB, I knew I had come home to me. It is like your skin fits again. You make decisions more quickly and easily because you are being true to yourself and what is important to you.  It was like I had found my internal GPS for navigating through life and business. You are able to check your ego at the door and trust your instincts.

Your APB is something you were born with and when you find it you will know it. I believe that this is why so many women say that they are happier in their forties than they were in their twenties. It is because they understand their APB.

There is no doubt that branding in the corporate world is big business. Companies spend millions of dollars getting it right. Every company and product has a unique selling point. Just as every person in the world has a special and unique talent that needs to be shared. Defining your APB is how you make sure that you are sharing your special and unique talent with the world.

Isn’t it our true goal, our purpose, to become the best version of ourselves possible?

Isn’t it our true goal, our purpose, to become the best version of ourselves possible? When you are living the way you were meant to it feels right. It is not forced, money become less important than the work that you are doing.

Do you want to know what is even more exciting than finding your APB? Your APB is key that will unlock your passions and your life’s purpose, but more about passion and purpose later, I promise.

It’s time to find your APB.

Kylie Gabutto

Kylie Gabutto

A born presenter and sales person, with passion for marketing and a knack for getting things done, Kylie has had a varied and interesting career.  She is currently writing her first book and is in the final stages of developing the LAUNCH Program, an on-line program for people who want to get focused and pursue their entrepreneurial dreams. She is professional and is always positive. Most notably, Kylie is motivated.  She understands what she wants out of life and pursues it with passion, integrity and intelligence.  She is a game changer. www.kyliegabutto.com

 

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